Missing Image Alt Text
Your images have no descriptions. Screen readers see nothing, Google sees carelessness.
Quick Answer
To fix missing alt text, add an alt attribute to every <img> tag describing what the image shows. For decorative images, use alt="" with role="presentation". Good alt text is concise (under 125 characters), descriptive, and includes relevant keywords naturally.
The Problem
Images without alt text are invisible to screen readers, meaning visually impaired users get no information about them. Google also uses alt text to understand image content for search rankings and Google Images results.
Why It Matters
Missing alt text fails WCAG accessibility standards (which can have legal implications), hurts your Google Images rankings, and signals to search engines that the site wasn't built with care. It's one of the easiest SEO wins to implement.
How to Fix It
Audit your images: open DevTools → Console → type document.querySelectorAll('img:not([alt])').length
For each image, write a brief description of what it shows (e.g., "Team photo of employees in the office").
For decorative images (backgrounds, spacers), use alt="" with role="presentation".
Keep alt text under 125 characters — be descriptive but concise.
Include relevant keywords naturally, but don't keyword-stuff.
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