No Analytics Installed
Nobody's watching. You have zero insight into who visits your site or what they do.
Quick Answer
To install website analytics, sign up for Google Analytics 4 (free), get your tracking code, and add it to your website's <head> section. Verify data is flowing by visiting your site and checking the real-time dashboard. Set up goals for form submissions and contact page visits.
The Problem
Without analytics, you're running your business blind. You don't know how many visitors you get, where they come from, or which pages they care about.
Why It Matters
You can't improve what you can't measure. Analytics help you understand which marketing efforts work, which pages need improvement, and whether your site traffic is growing or dying.
How to Fix It
Choose an analytics platform: Google Analytics 4 (free, powerful), Plausible (privacy-focused, simple), or Umami (self-hosted, free).
Create an account and get your tracking code/snippet.
Add the tracking code to your website's <head> section (or use a CMS plugin).
Verify data is being collected by visiting your site and checking the real-time dashboard.
Set up basic goals: form submissions, contact page visits, call button clicks.
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