No Structured Data
Your site has no JSON-LD or schema markup. Search engines are guessing what you do.
Quick Answer
To add structured data, create a JSON-LD script block in your page's <head> with your business type, name, address, and services using schema.org vocabulary. This tells Google exactly what your business does and enables rich search results like star ratings, hours, and contact info.
The Problem
Without structured data (JSON-LD or microdata), search engines have no machine-readable context about your business. They can't show rich results, knowledge panels, or enhanced listings for your site.
Why It Matters
Sites with structured data get enhanced search listings — star ratings, business hours, FAQs, and contact info displayed right in Google results. Without it, you're invisible compared to competitors who have it. This is a developer-level optimization that template builders rarely include.
How to Fix It
Identify your business type on schema.org (LocalBusiness, ProfessionalService, Restaurant, etc.).
Create a JSON-LD script block with your business name, address, phone, hours, and description.
Add the script to your homepage's <head> section: <script type="application/ld+json">...</script>
Test your markup with Google's Rich Results Test tool.
Add FAQ, HowTo, or Product schema to relevant pages for even more rich results.
Want to Know Your Full Score?
This is just one issue. Our 27-point autopsy checks everything.
Don't want to fix it yourself?
Get Professional Help